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Process & Execution

A successful sale requires the coordination of multiple moving

parts — pricing, presentation, exposure, buyer engagement, and

negotiation. My role is to manage each phase deliberately,

monitor market response in real time, and adjust strategy as

needed. While the overall framework remains consistent, timing

and execution are always tailored to the property, market

conditions,and buyer behavior.

Preparation

Property walkthrough and positioning review

Staging coordination (when appropriate)

Inspection and disclosurestrategy

Photographyand marketing production

Initial pricing analysisand positioning

Launch

MLS exposureand platform positioning

Broker outreach and preview coordination

Initial showing and open housestrategy

Pricing validation through early buyer response


On-Market Management

Showing oversightand presentation monitoring

Buyerand agent feedbackanalysis

Competitivelisting and sales monitoring

Ongoing pricing evaluation and adjustments

Messaging refinementacross platforms


Offer & Escrow Strategy

Offer timing evaluation

Comparative offerand pricing analysis

Negotiation and contingencystrategy

Escrow oversight through closing

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PHONE

EMAIL

‪(415) 494-7236‬

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The Gregg Lynn Team

Sotheby's International Realty

117 Greenwich Street

San Francisco, CA 94111

​

​DRE 01369951

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© 2025 James Kastner & Co., LLC & Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. This website is not the official website of Sotheby’s International Realty. Sotheby’s International Realty does not make any representation or warranty regarding any information, including without limitation its accuracy or completeness, contained on this website. Real estate agents affiliated with Sotheby’s International Realty, Inc. and some independently owned offices are independent contractor sales associates and are not employees of Sotheby’s International Realty. Equal Housing Opportunity.   Privacy Policy

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