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FOR SELLERS

Marketing Your Property

I help people avoid sameness. I identify missed opportunities in how properties are positioned and presented, creating marketing that’s thoughtful, distinctive, and memorable — so what your property offers stands apart instead of blending in.

Informed Decisions

Pricing with Confidence.

Process & Execution

Successful sale requires coordination of multiple moving parts -- Preparation, Launch, On-Market Management, Offer & Escrow Strategy

Experience & Representation

Excellence is not optional,
it is my standard, since 2002.

Calendar of Events

Managing all the moving parts is my job. I will provide you with a comprehensive calendar of how this process will unfold.

Brand Advertising

We work with the best online and print publishers to drive better performance and more return for our clients.

Press Exposure

Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property.

Social Media / Email

As buyers have increasingly gone online, I have worked hard for over 23 years to create the most distinctive and most comprehensive online marketing program in the business.

Custom Property Website

I built the first SF property website in 2002. I still believe in them.

Value-Point Signage

These signs will be professionally printed on foam core to be placed throughout the property to let "the walls talk."

Matterport

I know that the non-local, foreign-based and second-home buyer audiences will likely want the ability to view the property in this manner prior to schedule an in-person showing.

Pricing

10 out of 10 homeowners view their property as more valuable than the highest priced sale in their area.

Calendly

Utilizing Calendly, prospective buyers can register for in-person showings, as well as Zoom walk-throughs and meetings.

Brochures

My minimum brochure is 12 pages. It's not a photocopy and it's not a QR code.

Videography

Video, used well, will accentuate the visual marketing of your property.

Photography

I will schedule two photoshoots. Day and night. Rainy day? We'll have as many as it takes to get the right shots.

Virtual Staging

Virtual staging is something I will use ONLY to present alternatives of how to use a flexible space, if necessary.

Staging

The goal is not only to show the stylish aspect of the property, but also to aid in how a buyer visualizes their life in the space.

Home Preparation

The Sotheby’s International Realty White Glove program is designed to provide luxurious and comprehensive home preparation services with professional project management. All with no upfront costs.

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PHONE

EMAIL

‪(415) 494-7236‬

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The Gregg Lynn Team

Sotheby's International Realty

117 Greenwich Street

San Francisco, CA 94111

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​DRE 01369951

GET IN TOUCH

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© 2025 James Kastner & Co., LLC & Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. This website is not the official website of Sotheby’s International Realty. Sotheby’s International Realty does not make any representation or warranty regarding any information, including without limitation its accuracy or completeness, contained on this website. Real estate agents affiliated with Sotheby’s International Realty, Inc. and some independently owned offices are independent contractor sales associates and are not employees of Sotheby’s International Realty. Equal Housing Opportunity.   Privacy Policy

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